A teammate derived the campaign name from an old wives' tale for helping soothe yourself to sleep. Ironically, sheep counting continues to stimulate the brain. Jessica decided to replace the fluffy sheep body and leg with a brain to promote awareness of how sleep deprivation can affect our brains.
Rewards for good sleeping habits.
College students earn points for listening to relaxing music before bed, tracking sleep, taking proper naps, and waking up on time. If a student hits the snooze on the alarm or naps too long, they'll loose points. When relaxing, napping, or sleeping, the app will lock the screen to avoid digital distraction.
START BY RELAXING
TRACK YOUR SLEEP
TAKE NAPS... OCCASIONALLY
REDEEM YOUR POINTS
Bundled with care, my process PDF contains a creative brief, personas, empathy maps, sketches, wireframes, and more.
PROTOTYPE WITH SKETCH, PHOTOSHOP, & INVISION
The environmental project asked for each designer to create their own approach of applying the branding. All works are original to Jessica.
CONTINUING THE EXPERIENCE